Diddy's Banned Unforgivable TV Ad Gets Ok In U.K.

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Despite it being banned in the U.S. for being "too raunchy," Diddy's TV commercial for Unforgivable Woman fragrance line has been given the go in the U.K. -- but only after 9 p.m.

According to the MediaGuardian.co.uk, the TV ad will launch on Friday night (September 28) at 9.45p.m. on Channel 4.

The clip details Diddy's encounter with a glamorous model (played by Jessica Gomez) in a hotel lobby in New York. Across the bar, they catch eyes then head off for a night of steamy passion.

After U.S. television executives banned the commercial and ordered it to be edited before it would air, Diddy responded by saying he refused to edit the clip and leaked it to the internet instead (see "Diddy Refuses To Edit Unforgivable Commercial After Execs Deem It Too Raunchy").

"I feel strongly that this movie needs to be viewed and judged by the public rather than by executives," he said in a statement. "Some people may be uncomfortable with the sensuality and sexual content, but it is important for them to make that decision personally."

It can be viewed via Diddy's official Myspace page at MySpace.com/Diddy.

The perfume is the latest from Sean John Fragrances, a division of Estee Lauder.