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LDOT · 11-27-2007, 10:26 PM

Since 80% of all major sports drink this product, it is fitting to post this in this section.

JACKSONVILLE, Fla. (Nov. 27) — Dr. Robert Cade, who invented the sports
drink Gatorade and launched a multibillion-dollar industry that the beverage continues to dominate, died Tuesday of kidney failure. He was 80.

His death was announced by the University of Florida, where he and other researchers created Gatorade in 1965 to help the school's football players replace carbohydrates and electrolytes lost through sweat while playing in swamp-like heat.

Now sold in 80 countries in dozens of flavors, Gatorade was born thanks to a question from former Gator Coach Dwayne Douglas, Cade said in a 2005 interview with The Associated Press.

He asked, "Doctor, why don't football players wee-wee after a game?"

"That question changed our lives," Cade said.

Cade's researchers determined a football player could lose up to 18 pounds — 90 to 95 percent of it water — during the three hours it takes to play a game. Players sweated away sodium and chloride and lost plasma volume and blood volume.

Using their research, and about $43 in supplies, they concocted a brew for players to drink while playing football. The first batch was not exactly a hit.

"It sort of tasted like toilet bowl cleaner," said Dana Shires, one of the researchers.

"I guzzled it and I vomited," Cade said.

The researchers added some sugar and some lemon juice to improve the taste. It was first tested on freshmen because Coach Ray Graves didn't want to hurt the varsity team. Eventually, however, the use of the sports beverage spread to the Gators, who enjoyed a winning record and were known as a "second-half team" by outlasting opponents.

After the Gators beat Georgia Tech 27-12 in the Orange Bowl in 1967, Tech coach Bobby Dodd told reporters his team lost because, "We didn't have Gatorade ... that made the difference."

Stokely-Van Camp obtained the licensing rights for Gatorade and began marketing it as the "beverage of champions." PepsiCo Inc. now owns the brand, which has brought the university more than $150 million in royalties since 1973.

Cade said Stokely-Van Camp hated the name "Gatorade," believing it was too parochial, but stuck with it after tests showed consumers liked the name.

Gatorade held 81 percent of the $7.5 billion-a-year U.S. sports drink market in 2006, according to John Sicher, editor and publisher of Beverage Digest.

"Gatorade is the clear granddaddy of those drinks," Sicher said.

Cade said he thought the use of Gatorade would be limited to sports teams and never dreamed it would be purchased by regular consumers.

"I never thought about the commercial market," he said. "The financial success of this stuff really surprised us."

The researcher also said he was proud that Gatorade was based on research into what the body loses in exercise. "The other sports drinks were created by marketing companies," he said.

Since its introduction, Cade said the formula changed very little. An artificial sweetener has replaced sugar.

Instead of the original four flavors, there are now more than 30 available in the United States and more than 50 flavors available internationally.

Born James Robert Cade in San Antonio on Sept. 26, 1927, Cade, a Navy veteran, graduated from the University of Texas at Austin and the University of Texas Southwestern Medical School in Dallas.

Cade was appointed an assistant professor in internal medicine at UF in 1961. He worked until he was 76, retiring in November 2004 from the university, where he taught medicine, saw patients and conducted research.

Cade and his wife, Mary, had six children.

$-centz · 11-27-2007, 10:27 PM

Damn... RIP... I guess "it" wasn't in him anymore...

$-centz · 11-29-2007, 04:35 PM

Sorry if the above msg is offensive...

LDOT · 11-29-2007, 07:31 PM

Actually I found it funny

$-centz · 11-29-2007, 07:39 PM

lol cool

bfochs · 11-29-2007, 08:03 PM

gatorade that shit R.I.P. Robert Cade

D.A.N.C.E · 11-29-2007, 08:10 PM

man why couldn't they just take kanyes mom again? why they always gotta take the people away that changed the world

$-centz · 11-30-2007, 03:04 PM

^^^that's not cool dude

LDOT · 11-30-2007, 04:45 PM

Quote:

Originally Posted by D.A.N.C.E

man why couldn't they just take kanyes mom again? why they always gotta take the people away that changed the world

not cool at all.

$-centz · 12-01-2007, 01:15 PM

dude got banned

11-27-2007, 10:26 PM	#1 (permalink)
LDOT Rap GodFather Join Date: Nov 2006 Location: DOT Manor Posts: 4,984	Inventor of Sports Drink Gatorade dies at 80 Since 80% of all major sports drink this product, it is fitting to post this in this section. JACKSONVILLE, Fla. (Nov. 27) — Dr. Robert Cade, who invented the sports drink Gatorade and launched a multibillion-dollar industry that the beverage continues to dominate, died Tuesday of kidney failure. He was 80. His death was announced by the University of Florida, where he and other researchers created Gatorade in 1965 to help the school's football players replace carbohydrates and electrolytes lost through sweat while playing in swamp-like heat. Now sold in 80 countries in dozens of flavors, Gatorade was born thanks to a question from former Gator Coach Dwayne Douglas, Cade said in a 2005 interview with The Associated Press. He asked, "Doctor, why don't football players wee-wee after a game?" "That question changed our lives," Cade said. Cade's researchers determined a football player could lose up to 18 pounds — 90 to 95 percent of it water — during the three hours it takes to play a game. Players sweated away sodium and chloride and lost plasma volume and blood volume. Using their research, and about $43 in supplies, they concocted a brew for players to drink while playing football. The first batch was not exactly a hit. "It sort of tasted like toilet bowl cleaner," said Dana Shires, one of the researchers. "I guzzled it and I vomited," Cade said. The researchers added some sugar and some lemon juice to improve the taste. It was first tested on freshmen because Coach Ray Graves didn't want to hurt the varsity team. Eventually, however, the use of the sports beverage spread to the Gators, who enjoyed a winning record and were known as a "second-half team" by outlasting opponents. After the Gators beat Georgia Tech 27-12 in the Orange Bowl in 1967, Tech coach Bobby Dodd told reporters his team lost because, "We didn't have Gatorade ... that made the difference." Stokely-Van Camp obtained the licensing rights for Gatorade and began marketing it as the "beverage of champions." PepsiCo Inc. now owns the brand, which has brought the university more than $150 million in royalties since 1973. Cade said Stokely-Van Camp hated the name "Gatorade," believing it was too parochial, but stuck with it after tests showed consumers liked the name. Gatorade held 81 percent of the $7.5 billion-a-year U.S. sports drink market in 2006, according to John Sicher, editor and publisher of Beverage Digest. "Gatorade is the clear granddaddy of those drinks," Sicher said. Cade said he thought the use of Gatorade would be limited to sports teams and never dreamed it would be purchased by regular consumers. "I never thought about the commercial market," he said. "The financial success of this stuff really surprised us." The researcher also said he was proud that Gatorade was based on research into what the body loses in exercise. "The other sports drinks were created by marketing companies," he said. Since its introduction, Cade said the formula changed very little. An artificial sweetener has replaced sugar. Instead of the original four flavors, there are now more than 30 available in the United States and more than 50 flavors available internationally. Born James Robert Cade in San Antonio on Sept. 26, 1927, Cade, a Navy veteran, graduated from the University of Texas at Austin and the University of Texas Southwestern Medical School in Dallas. Cade was appointed an assistant professor in internal medicine at UF in 1961. He worked until he was 76, retiring in November 2004 from the university, where he taught medicine, saw patients and conducted research. Cade and his wife, Mary, had six children. __________________ Last edited by LDOT; 11-27-2007 at 10:28 PM.. Reason: misspell Gatorade in title

11-27-2007, 10:27 PM	#2 (permalink)
$-centz Don Join Date: Aug 2007 Location: T-Dot, Canada Posts: 2,162	Damn... RIP... I guess "it" wasn't in him anymore... __________________

11-29-2007, 04:35 PM	#3 (permalink)
$-centz Don Join Date: Aug 2007 Location: T-Dot, Canada Posts: 2,162	Sorry if the above msg is offensive... __________________

11-29-2007, 07:31 PM	#4 (permalink)
LDOT Rap GodFather Join Date: Nov 2006 Location: DOT Manor Posts: 4,984	Actually I found it funny __________________

11-29-2007, 07:39 PM	#5 (permalink)
$-centz Don Join Date: Aug 2007 Location: T-Dot, Canada Posts: 2,162	lol cool __________________

11-29-2007, 08:03 PM	#6 (permalink)
bfochs Rap GodFather Join Date: Feb 2007 Location: 715...Da Derty 'Sau Posts: 9,655	gatorade that shit R.I.P. Robert Cade __________________ CHECK OUT MY NEW DOMAIN FOR MY BLOG!!! WWW.BFOCHS.COM SAME BBB FLAVOR NEW SWAGMATIC DOMAIN!

11-29-2007, 08:10 PM	#7 (permalink)
D.A.N.C.E Banned Join Date: Nov 2007 Posts: 100	man why couldn't they just take kanyes mom again? why they always gotta take the people away that changed the world

11-30-2007, 03:04 PM	#8 (permalink)
$-centz Don Join Date: Aug 2007 Location: T-Dot, Canada Posts: 2,162	^^^that's not cool dude __________________

12-01-2007, 01:15 PM	#10 (permalink)
$-centz Don Join Date: Aug 2007 Location: T-Dot, Canada Posts: 2,162	dude got banned __________________

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